HipHop Rots your Brain?!!! WTF?!

Heyo!

I got a call from Ricky yesterday that some "Responsible Parent" organization put up a billboard that says, "HipHop Rots Your Brain"

That's fucked up!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I'm typically used to a number of people hating on shit generated by youth consumerism that gets associated with hiphop, but this really disturbs me for some reason.

There are billboards by graf artists who'll be putting stuff up on Jan 3rd to counter it,?Ǭ†and I think we should, as an organization approach these "Responsible Parents" and have some sorta open forum..At least use our resources to spread the opposite message (HHA Week?!)..I mean, ideally we'd just tear that shit down and make some noise outside of their offices but they'd prolly?Ǭ†see that as support for their bullshit.

Anyways, this is a call for us as an organization to organize..some people would say it's about time, so when school's back up..let's do it! Weekly meetings as a start!

wow, that's pretty ignorant.?Ǭ† what are we gonna do about it??Ǭ† i think we just gotta pull some passive resistance techniques and prove them wrong by getting involved with the community even more.?Ǭ† i only wish our community outreach head would let us know what is up with our community outreach... AHEM!!!!! SASHA

Easy hip hoppers....this isn't what you think.

So some guy from WCIA Ch. 3 News in Champaign called me yesterday asking about the billboards and if anyone from UC Hip Hop was down in Champaign and knew anything about them..... I didn't know if anyone was, or if they knew about it, I just knew that Debbie (DJ Su) had painted on a few of them.

So I call Debbie, and then we three-way the news station... I stayed on the line, despite knowing jack about this shit (I figured a.) I'd find out and b.) if that reporter tried any evil reporter spin on this graffiti story I'd pimp slap him...well.. er.. through the phone, you know??Ǭ†

So apparently, Up A Notch Records (don't ask, I have no idea who they are and if they will or will not put out your album, ha!) and Adams Outdoor Advertising Company (or Agency or Ltd. or Firm or whatever corporate jargon) are doing this campaign.

The billboards say "Hip Hop Rots Your Brain" and it looks like whomever wrote it did so in earnest....however... the master plan was for the billboards to be vandalized.

The ad group contacted UC Hip Hop looking for artists (DJ Su, Mos, some others) and they worked on the billboards finals week and the week before I believe.

The ad group said "do whatever you want to these." For example, on of her billboards, DJ Su crossed out "Rots" and painted "Frees" above... you know? So basically, it LOOKS like this great back and forth between people of warring beliefs, but it's actually playing on our beliefs that someone WOULD actually put up a billboard saying "Hip Hop Rots Your Brain."

In summation (ha!), it's a damn good marketing scheme. I'm not sure how well it worked, however, because nobody seems to know a damn thing about Up-A-Notch Records, which may or may not be based in Champaign County and/or?Ǭ†hyphenated. Maybe their next ad will be something that brings it all together... like how some prescription pills have their first commercials and you don't know WHAT the hell the pills do, you just see people on swings and daisies and what not...and some nice voice talking about Zepocatran, and then a few weeks later you find out it's about complications involved with anal leakage or some nonsense like that....you know?

That's what I can tell you all, from the best of my knowledge.......

spread the word, my talking birds

peace

The shit's gonna be ill in the end...I've been explaining the entire ordeal to my friends all week...but wait until the ill shit goes up...hopefully my shit doesn't look too wack.

AMS.
 ------------------------------------------------------------------------------------------------------

.float with me.

The man speaks the truth...and so the mystery gets shattered. LOL.

 ------------------------------------------------------------------------------------------------------
.float with me.

i was shocked when i first saw the signs, but then some friends and i noticed that the group "responsible" for the signs was labeled "the coalition for responsible and attentive parents", or, in short, c-r-a-p.?Ǭ† once we picked up on the acronym we knew there had to be more to it.

a couple of years back they had that campaign with the fake bottled water -- i don't remember the name of it now, but no one had ever heard of the water or seen it for sale, and the whole thing turned out to be an advertising study done by someone at UIUC to see how the public responded to a certain kind of marketing.

at any rate, thanks for the information behind this.?Ǭ† i'm curious to see what their next move is (the record company).